10 Easy Ways to Boost Your Sales

YLM^TM Your Local Marketplace provides local businesses with new ways to connect with customers and increase their sales. These tips will help draw more potential customers to your listing:

1. Make Effective use of Keywords!

Selecting the right keywords should be the first step to attracting visitors to your listing. What words would consumers use when searching for you or your products and services? When you update your listing, enter these into your keyword description field. You can change or update your listing at any time, so you can test variations to find which ones get the most response.

Keywords that are already part of your SIC or NAICS industry codes (see below) are automatically searched, so these are free keywords to start you off.

2. Update Often to Move up in Search Results!

After listing level, listings with the most recently updated information are displayed at the top of the list. By keeping your information current, you can improve your ranking in search results. Simply logging in, reviewing and saving your information will update the date stamp on your listing.

3. Choose the Appropriate SIC and NAICS Codes

SIC and NAICS codes are standard industry codes used throughout North America. In YLM they also act as free keywords for your listing to help you Be Found. Taking time to enter codes that most closely match the attributes of your business will increase the number of times your listing is found by the right customers.

4. Upgrade Your Listing!

When a potential buyer does a search in YLM, listings that come up first are Gold, followed by Silver and finally Bronze. Consumers typically look at the top listings first, giving them an edge over the competition. A Gold listing in YLM can increase your sales opportunities by as much as 20 times!

5. Check to Ensure Your Information is Complete and Accurate

By taking the extra few minutes to double-check that your information is complete and accurate, you can avoid missing opportunities to be found by qualified buyers (remember, these folks are searching for your specific products and services!). You’ll also be contributing information to help market and grow the economy in your region.

6. Add a Text Ad to Your Listing (Silver and Gold listings)

If you have a Silver or Gold listing you have space to craft a detailed marketing message that’s displayed as part of your listing when it comes up in a search. You can provide a detailed description of what you do and advertise what makes you special to attract more sales leads. And you can change this information yourself, at any time, as often as you want.

For Gold Listings:

7. Add a Graphic!

Whether you’d like to include a photo of you, your team, your location or an eye catching logo, a visual image attracts the eye of potential customers. Gold members can add an image (it’s easy!) that’s displayed in both your main listing and where people click through to view your detailed information.

8. Make Good Use of Your Display Window!

Your Display Window makes your listing stand out and gives you space to present all kinds of useful information. Draw customers in with a view of your web site, product images or your catalogue. It also provides great value as a basic visual Internet presence for those who do not yet have a web site.

9. Use the Calendar!

Do you have regular events or specials? With a Gold listing you can create your own online calendar of events and update it whenever you want. An event could be a daily lunch special for restaurants, open house listings for real estate agents, or special events for not-for-profit organizations (to name just a few).

10. Create an ecoupon!

Printing and distributing coupons can be time-consuming and expensive. Save time and money by creating your own ecoupons that customers print quickly and easily at home and bring to your location. You can change your coupons as often as you wish.