2009/2010 PREMIER RANKED Tourist Destinations

2009/2010 PREMIER RANKED Tourist Destinations Project Welcome to the PRTD Surveys. Thank you for taking the time to complete this survey. It is a critical first step to help improve our overall tourism appeal and attractiveness. The goal is to enhance our destination in order to attract more visitors to your business, attraction or event. You will begin by completing our Core Survey which will take approximately 30 minutes to complete. Then you will be directed to one of the Sector Surveys which you will select based on the type of operation you represent. These questions are much shorter and will take no more than 15 minutes to complete. If you find that a question does not apply to you, simply write N/A (not applicable) and proceed to the next question. The shorter Sector Survey(s) that follow should pertain more specifically to you. Please allocate the necessary time to complete both surveys in one seating as your responses cannot be saved until the end. The Core Survey has been sent to all tourism-related businesses/organizations in Hastings County, including the cities of Belleville and Quinte West. For assistance call: 613-966-6712 or 866-321-9563, Ext: 4021, 4022, 4023 or 4024 FAX: 613-966-7654 Thanking you in advance for your contribution to this initiative. CORE SURVEY The information which you provide by completing this survey form will be held in the strictest of confidence. No individual information on any company will be released or published. Instructions 1.   To produce as accurate a report as possible, it is very important that you answer all questions. 2.   Questions marked with a '*' are required. 3.   Use the buttons at the bottom of the screen to move from page to page. 4.   Once you have completed the surveys, please press the "Submit my answers" button at the bottom of the last page to save your answers. 5.*   Business/Organization Name *   To help us focus the results, is your business/organization located in Belleville/Quinte West?" Yes No 6.*   Contact Name 7.*   Mailing Address:    City/Town    Postal Code 8.*   Physical Address    City/Town    Postal Code 9.*   Telephone    Toll-Free    Toll free accessible in Canada Yes No    Toll Free accessible in US Yes No    Fax 10.   Public Email 11.   Web site 12.   May we include your email in our Hastings County Tourism Email list? Yes No 13.*   What is your primary business/organization? (CHECK ONE ONLY..if you have more than one, the survey will ask you again): Accommodation Adventure Outfitter Agri-tourism Attractions Festival/Events Food and Beverage Golf Course Marina Minerals and Fossils Park and/or Trails Retail Skiing Tours/Excursions 14.   Would you consider that at least 20% of your activity is generated from visitors outside Hastings County? Yes No 15.   What is the geographic origin of your guests on a percentage basis?    % of Local (within 100 km)    % of Regional    % of Provincial, outside region    % of National, outside Ontario    % of United States – near border    % of United States – long haul    % of International    If International, please specify 16.   What percentage of your activity is leisure (visitor with free time)?    % of Independent travelers    % of Large group/motor coach    % of Small group 17.   What percentage of your activity is corporate/business    % of Individual business travelers    % of Meetings/conferences    % of Incentive Travel 18.   Is your experience/product suitable for a broad range of mainstream visitors (mass) or is it a specialized experience for a specific target market? (niche?) Mass Niche 19.   Please describe what are the main kinds of tourists who use your business/organization. For example, golfers, touring families, wilderness canoeists, touring snowmobilers, etc. 20.   What are the primary/secondary target groups that you currently attract/serve? Primary Secondary 1.  Families 2.  Children (less than 10 years old) 3.  Youth (11 – 17 years) 4.  Young Adults (18 – 25 years) 5.  Adults (25 - 55 years) 6.  Adults (55+) 7.  All of the above 21.   Is this business/organization open year round? Yes No    If not year round, check those months that the operation is OPEN January February March April May June July August September October November December 22.   Is this business/organization open 24 hours 7 days a week? Yes No 23.   If No, please specify operation hours (Open Time - Close Time)    General (Monday – Friday)    Holiday    Weekend 24.   What is the average length of stay at your establishment? Less than 1 hour 1 – 2 hours 3 – 5 hours 6 – 8 hours 1 day 2 days 3 days Other    If Other, please specify 25.   Do you offer meeting, conference, convention or banquet facilities? Yes No 26.   If Yes, please describe    Total meeting capacity    Number of rooms suitable for meetings    Total square feet of meeting rooms    Is audio/visual equipment available on site? Yes No 27.   Where can your product/experience be purchased by the visitor? (Check all that apply) On-site Internet Toll Free number Through LOCAL third parties in the destination such as ticket agents, local tour operators, etc. Through third parties OUTSIDE the destination such as travel agents, tour operators, clubs and organizations 28.   What methods of payment do you accept? (Check all that apply) Cash Credit Card - one type only Credit Cards - more than one type Debit/Interac Travellers Cheques 29.   Please indicate if you offer the following Yes No 1.  US Exchange: Daily Bank Rate 2.  US Exchange: Fixed Rate 30.   Please indicate which of the following best describes the experiences a guest would have at your operation. (Check only one.) Relaxation Entertainment Interpretive Education Cultural/Historical understanding Skills Development Adventure Other    If Other, please specify 31.   In which languages do you provide service to your customers? (Check all that apply) Cantonese English French German Italian Japanese Spanish Other    If Other, please specify 32.   Does your facility have on-site bus parking for the motor coach market? Yes No 33.   Which of the following services or facilities does your establishment provide for people with disabilities? Yes No 1.  Entrance ramp 2.  Wheelchair accessible programs/equipment 3.  Wheelchair accessible/handicapped parking 4.  Wheelchair accessible washrooms 5.  Wheelchair accessible food and beverage facilities 6.  Other    If Other, please specify 34.   What is your current range of entrance/admission fees (from $ to $)? Not Applicable Free Admission/No Admission Donation    What is the range? 35.   If applicable, what is your current range of entrance/admission fees (from $ to $)for each of the following?    Entrance/admission fees (from $ to $)for Adult 55+    Entrance/admission fees (from $ to $)for Adult    Entrance/admission fees (from $ to $)for Children    Entrance/admission fees (from $ to $)for Membership    Entrance/admission fees (from $ to $)for Student    Entrance/admission fees (from $ to $)for Family    Entrance/admission fees (from $ to $)for Group    Entrance/admission fees (from $ to $)for Other    If Other, please specify 36.   Have your prices stayed about the same in the last three (3) years? Yes No    If your prices have increased, what % have they increased?    If your prices have decreased, what % have they decreased? 37.   What type of advertising/promotional mediums are used to promote your business within Hastings County? (Check all that apply) Brochures Consumer Shows Travel Trade Shows Direct Mail Flyers/rack cards Internet/e-mail/enewsletter Print Advertisements Promotional video/DVD Radio Ads TV Other    If Other, please specify 38.   What type of advertising/promotional mediums are used to promote your business OUTSIDE of Hastings County? (Check all that apply) Brochures Consumer Shows Travel Trade Shows Direct Mail Flyers/rack cards Internet/e-mail/enewsletter Print Advertisements Promotional video/DVD Radio Ads TV Other    If Other, please specify 39.   Do you have a link FROM your site pointing TO any of the following websites?: Yes No 1.  www.hastingscounty.com 2.  www.comfortcountry.ca 3.  www.north-hastings.com 4.  www.city.belleville.on.ca 5.  www.city.quintewest.on.ca 6.  www.bancroftdistrict.com 7.  www.bellevillechamber.ca 8.  www.quintewestchamber.on.ca 40.   Please describe the ownership/affiliation of the business/organization. (Check all that apply) Privately Owned Family Owned Publicly Owned Corporate Ownership National Brand International Brand Non Profit 41.   Please tell us how you obtain feedback from your customers. (Check all that apply) Comment Cards Customer Survey Website Other None of the Above    If Other, please specify    May we contact you at a later date for more information about your customer feedback? Yes No 42.   Approximately how many people have attended/visited your business in your last full season/year? 43.   Has visitation stayed about the same in the last three (3) years? Yes No    If they have increased, please specify the increase in %    If they have decreased, please specify the decrease in % 44.   Has your operation or an experience that you offer been ranked by consumer or industry publication (eg travel publications or articles outside of Hastings County) as “best in class” or “top tier” in the last three years? Yes No    If Yes, please provide specific details (magazine published in, ranking award and for what) 45.   Has your operation or a package that you offer received any other awards of distinction? Yes No    If Yes, please provide the name of the award(s) and the year(s) received 46.   Do you offer, or are you a part of a package that includes accommodations, restaurants, attractions or events? Yes No    If yes, please list the name of package(s): 47.   Do you provide customer service training for your employees? Yes No    If Yes, what customer service programs do you use? 48.   Have you invested capital to renew, expand or develop your facility/product in the last two years or the last five years? Yes No 1.  In the last 2 years 2.  In the last 3 to 5 years 3.  In the last 10 years    If Yes, please specify the approximate amount of capital invested and what it was for 49.   Do you have any plans to modify or expand your operation in the next three (3) years? Yes No    If Yes, please describe 50.   How often do you introduce new programs or experiences to your facility/operation in order to enhance the visitor experience? 51.   What is the maximum number of guests at your facility can serve at any one time? 52.   Are you able to accommodate groups? Yes No    If Yes, please specify the MINIMUM number in a group    If Yes, please specify the MAXIMUM number in a group 53.   In your opinion, is there a sufficient pool of trained labour to support your business/organization over the long term? Yes No 54.   Please list up to three tourism or industry organizations that you/your business/organization belongs to. 55.   Please indicate the number of PERMANENT employees your business has in each of the following positions.    Permanent FULL-time #: Front line (e.g. Bartender, cashier, cleaner, cook, groundskeeper, porter, sales clerk, receptionist, server, security officer - Permanent FULL-time:    Permanent PART-time #: Front line (e.g. Bartender, cashier, cleaner, cook, groundskeeper, porter, sales clerk, receptionist, server, security officer - Permanent PART-time:    Permanent FULL-time #: Supervisory (e.g. Assistant manager, casino games supervisor, chef, laundry supervisor, golf, pro, sales assistant))----- ..... Permanent FULL-time:    Permanent PART-time #: Supervisory (e.g. Assistant manager, casino games supervisor, chef, laundry supervisor, golf, pro, sales assistant)----- ..... Permanent PART-time:    Permanent FULL-time #: Management (e.g. Accounting manager, executive chef, recreation director, general manager, museum curator)----- ..... Permanent FULL-time    Permanent PART-time #: Management (e.g. Accounting manager, executive chef, recreation director, general manager, museum curator)----- ..... Permanent PART-time    Permanent FULL-time #: Executive (e.g. Business owner, president/CEO, executive director, franchise/chain owner)--------------------................. Permanent FULL-time    Permanent PART-time #: Executive (e.g. Business owner, president/CEO, executive director, franchise/chain owner)--------------------................. Permanent PART-time 56.   Please indicate the number of SEASONAL employees your business has in each of the following positions.    Seasonal FULL-time #: Front line (e.g. Bartender, cashier, cleaner, cook, groundskeeper, porter, sales clerk, receptionist, server, security officer ---- Seasonal FULL-time:    Seasonal PART-time #: Front line (e.g. Bartender, cashier, cleaner, cook, groundskeeper, porter, sales clerk, receptionist, server, security officer ---- Seasonal PART-time:    Seasonal FULL-time #: Supervisory (e.g. Assistant manager, casino games supervisor, chef, laundry supervisor, golf, pro, sales assistant))----- ....... Seasonal FULL-time:    Seasonal PART-time #: Supervisory (e.g. Assistant manager, casino games supervisor, chef, laundry supervisor, golf, pro, sales assistant))----- ....... Seasonal PART-time:    Seasonal FULL-time #: Management (e.g. Accounting manager, executive chef, recreation director, general manager, museum curator)-------- ....... Seasonal FULL-time    Seasonal PART-time #: Management (e.g. Accounting manager, executive chef, recreation director, general manager, museum curator)-------- ....... Seasonal PART-time    Seasonal FULL-time #: Executive (e.g. Business owner, president/CEO, executive director, franchise/chain owner)-----------------------..................... Seasonal FULL-time    Seasonal PART-time #: Executive (e.g. Business owner, president/CEO, executive director, franchise/chain owner)-----------------------..................... Seasonal PART-time 57.   Does your location use energy conservation equipment (low flow fixtures, dimmers, timers, bulbs, etc)? Yes No    Please describe: 58.   Do your staff employ regular energy conservation techniques (turning off unneeded equipment, etc)? Yes No    Please describe: 59.   Does your location have any sources of renewable energy (solar panels, wind turbines, water wheels, etc)? Yes No    Please describe: 60.   Was your location constructed using natural materials and/or efficient energy design? (ie. LEAD, off-grid, etc.) Yes No    Please describe: 61.   Do you supplement your primary business/organization employment with a revenue generating occupation in a creative area such as photography, woodworking, antique restoration, visual or performing arts? Yes No    Please describe: Thank you for completing the core survey. Please continue with the Sector Survey(s) that pertain more specifically to your business.

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